Client: Diageo
Brand / Variant: Astral Reposado
Year: 2023
Astral Tequila was a really fun, growing tequila brand that found its inspiration in astrology, and in star-gazing with awe into the desert night sky, just as their Agave cacti do every night. Let's get into it!
Brand / Variant: Astral Reposado
Year: 2023
Astral Tequila was a really fun, growing tequila brand that found its inspiration in astrology, and in star-gazing with awe into the desert night sky, just as their Agave cacti do every night. Let's get into it!
"Above the Fold" Gallery:
These images are part of the upper gallery of the store page, aiming to inform and sway viewers toward the purchase. Included here are the Alcohol-By-Volume (ABV), Recipe, Lifestyle, a Feature Claim image, an Occasion / Gifting image, and an ingredients image.
• The entire "Above the Fold" gallery was designed from the bottom-up with the intention of harmonizing with the brand voice of an existing creative from a recent season.
• Feature Claim - The "Astral upcycles distillation waste" frame was illustrated in Photoshop from the distiller's photo and stylized to match the "Sun Beam Fizz" and "100% Blue Weber Agave" frames, and to remove the distracting background out of the frame.
• Recipe - The "Sun Beam Fizz" serve glass was originally a photograph (seen in the next section below, actually), stylized to an illustration-esque look.
• Gifting - This is a photoshop composite of 4 separate images — bottle, sunset scene, table & nuts, and gift bag. I actually edited those tree limbs to help frame the bottle, too. The frame was designed to be seamlessly bottle-swapped and reused for each flavor's Gifting frame.
• Lifestyle - Here, I cropped out the faces (per legal dept.'s suggestion), and swapped out the label on the bottle.
• The entire "Above the Fold" gallery was designed from the bottom-up with the intention of harmonizing with the brand voice of an existing creative from a recent season.
• Feature Claim - The "Astral upcycles distillation waste" frame was illustrated in Photoshop from the distiller's photo and stylized to match the "Sun Beam Fizz" and "100% Blue Weber Agave" frames, and to remove the distracting background out of the frame.
• Recipe - The "Sun Beam Fizz" serve glass was originally a photograph (seen in the next section below, actually), stylized to an illustration-esque look.
• Gifting - This is a photoshop composite of 4 separate images — bottle, sunset scene, table & nuts, and gift bag. I actually edited those tree limbs to help frame the bottle, too. The frame was designed to be seamlessly bottle-swapped and reused for each flavor's Gifting frame.
• Lifestyle - Here, I cropped out the faces (per legal dept.'s suggestion), and swapped out the label on the bottle.
• Ingredients - The text lockup and cactus graphic were created in photoshop to mimic the illustrative-printmaker style brand voice on existing creative.
Below the Fold Imagery:
These images and the mockup below followed after the Above The Fold gallery to further inform the viewer on the brand, it's history, and some nice cocktails to enjoy with it. These were created in Photoshop from the ground-up.
• Hero Banner - The left side logo lockup was repurposed from another existing creative, and the right side was designed to swap the bottle out on each variant's page.
• Hero Banner - The left side logo lockup was repurposed from another existing creative, and the right side was designed to swap the bottle out on each variant's page.
• Interactive Product Tour - part of an interactive, new web feature we were implementing to tell viewers about the product and its history. (See the Drizly.com link below if you want to see it in action).
• Recipe Photo - Showing off the serve with a simple crop on a nice photograph!
• Recipe Photo - Showing off the serve with a simple crop on a nice photograph!
Below the Fold - Preview Mockup for Client:
Below is an example of a PDF mockup we would send to our client, to show how the section would appear online.
You can also view it live on the Drizly.com site here:
https://drizly.com/liquor/tequila/reposado-tequila/astral-tequila-reposado/p248248?variant=448024
You can also view it live on the Drizly.com site here:
https://drizly.com/liquor/tequila/reposado-tequila/astral-tequila-reposado/p248248?variant=448024