Astral Tequila Añejo

These images are part of the upper gallery of the store page, aiming to inform and sway viewers toward the purchase. Included here are the Alcohol-By-Volume (ABV), Recipe, Lifestyle, a Feature Claim image, an Occasion / Gifting image, and an ingredients image. 

• The entire "Above the Fold" gallery was designed from the bottom-up with the intention of harmonizing with the brand voice of an existing creative from a recent season. 

• Feature Claim - The "Astral upcycles distillation waste" frame was illustrated in Photoshop from the distiller's photo and stylized to match the "Midnight Manhattan" and "100% Blue Weber Agave" frames, and to remove the distracting background out of the frame. 

• Recipe - The "Midnight Manhattan" serve glass was originally a photograph (seen in the next section below, actually), stylized to an illustration-esque look. 

• Gifting - This is a photoshop composite of 4 separate images — bottle, sunset scene, table & nuts, and gift bag. I actually edited those tree limbs to help frame the bottle, too. The frame was designed to be seamlessly bottle-swapped and reused for each flavor's Gifting frame.

• Lifestyle - Here, I cropped out the faces (per legal dept.'s suggestion), and swapped out the label on the bottle. 

• Ingredients - The text lockup and cactus graphic were created in photoshop to mimic the illustrative-printmaker style brand voice on existing creative.